Some theatres are finding ways to coach audiences into the world of the play before the curtain ever goes up.
The Writer’s Army creates low-cost, distraction-free writing spaces, coffee included (but snacks extra). Could this model catch on?
Many new-play programs pay for plays get written and developed. How about one that sets aside money for future productions?
Eliza Bent on Theatre Offensive’s relevance makeover.
Clubbed Thumb in New York City uses “social captains” to get targeted audiences to come to shows.
In Seattle, TeenTix has worked out a simple and efficient strategy to turn teens into active patrons of the arts.
How Kansas City Actors Theatre uses a collective ethos to keep its actors and audiences happy
In order to help actors memorize their lines, Garrett Ayers conducted research and came up with techniques that are now being applied across the country.
No file left behind: Project calls for theatres, theatre companies to archive and preserve their past documents for the future.
The LIT FUND demonstrates the importance of collective action