Crucial Connections: Theatre Facts 2018
The latest edition of TCG’s annual industry report finds theatres focusing on relationships.
All Stories About arts marketing
Big Little Audiences
In the face of attendance unpredictability, let’s work together to ensure the vitality and impact of theatre for years to come.
Marketing Director: Shannon Emerick
The Main Street Theater staffer, also a performer, delights in having a hand in all of the Houston troupe’s communications.
Market to New Audiences
4 tips for bringing theatre marketing into the 21st century.
The Science of Mattering: How to Gauge Theatre’s Impact
Can theatre’s intrinsic value to audiences be measured? Three new studies point the way.
