• Rhea Solanki

    Comparing Netflix and Theatre is really interesting because while they’re so different essentially they’re selling the same thing. Netflix viewers subscribe because of the vast library, freedom of choice and benefit of no advertisements. I think for such a model to work within Theatre the subscribers must be given certain benefits that single ticket buyers don’t receive. Theatre’s could think of having subscribers have first access to tickets so that they can get the seat they want first, having talk back sessions only for them, even perhaps gauging their interest early on for what they would want to see next season. Allowing them to have more choices and value for money.

    Because of the shift from cash to credit card I think getting subscribers to stay might be easier, people don’t want to go and cancel their online subscription they would rather try to start using it. This could be great way for community theatre’s who are struggling to gain a wider more loyal audience.

    • Anthony Rhine

      I think you have hit the nail on the head. The model sells access rather than specific, core product. It goes to the ease with which our current society demands it has in terms of discretionary dollar spending. How to shape that access for a theatre is certainly different operationally from what Netflix does, but the focus on selling access and ease of use is certainly 2018-customer-centric.