Two to One: The Story of Henegar Center and Titusville Playhouse
How a small Florida theatre saved its big, foundering counterpart in a nearby town.
Category Archives: Strategies
A monthly column dedicated to innovative approaches to theatre-related challenges both artistic and administrative. It also appears in the monthly print version of American Theatre.
How to Attract, and Keep, Young Audiences: A Case Study From Oregon
A Wallace Foundation grant gave Portland Center Stage room to experiment with their marketing and engagement programs for new theatregoers.
Choose Your Own Talkback at City Lights Theater Company
At San Jose’s City Lights, engagement can mean theatregoers texting actors or partying with them onstage.
Harmony Helper Could Be a Singer’s Best Friend
The new app is designed to make vocal parts easy to learn for the rehearsal room and the stage.
Aria Winning: What Audiences Want From Opera
How Opera Theatre of St. Louis used a Wallace Foundation Grant to test audience-building strategies.
#ReviewtheRainbow: Our Editors G-Chat on the ‘Skittles’ Musical
This year, rather than airing a Super Bowl ad, the candy corporation hired Will Eno and Michael C. Hall to do a live, one-time-only musical. WTF?
How an EDI Advocate Can Improve Your Rehearsal
When working on a show with sensitive topics, such as an adaptation of ‘Dracula’ with violence and blood, a diversity advocate can help you work through the uncomfortable conversations.
Songs for a Song
Auditioners and students looking for new musical theatre tunes, or songwriters looking to sell music, can turn to ContemporaryMusicalTheatre.com
Pack and Play: Theatre Parents Find Strength in Numbers
Theatre artists with kids may struggle to find a livable balance, but increasingly they’re not struggling alone.
Intimate Exchanges
Sex scenes require as much careful choreography as fights or dances, especially in the #MeToo era. Is your rehearsal room ready to go there?
