ADV – Leaderboard

Advertise

AmericanTheatre.org is the online home of AMERICAN THEATRE magazine
and delivers exclusive online-only content in addition to stories found in print,
providing the perfect platform to reach members of the professional national
and international theatre community.

OUR AUDIENCE IS YOUR AUDIENCE
Online exclusives and feature stories are shared via social media.
Digital marketing campaigns on AmericanTheatre.org greatly increase
your brand’s reach to a greater engaged theatre audience at large:
     •   Over 1.7 million total page views (1.5 million unique) annually
     •   45% of online audience are desktop users; 54.2% via mobile or tablet
     •   42.6% are between 25 and 44; 38.7% are 45+

Supplement your campaign with AT Weekly e-newsletter
With a 32% Open Rate, AT Weekly recaps the week’s top stories
and online exclusives to over 13,000 subscribers every Wednesday.

BRING OUR AUDIENCE TO YOUR BRAND
Multi-month campaigns are a cost-effective way to get your brand
front and center in front of an engaged theatre community at large.
     •   2-month campaigns yield over 200K total impressions
     •   Solo Premium add-ons maximize your visibility with top placement.

Combined digital advertising on AmericanTheatre.org and AT Weekly
ensure that our audience sees your brand repeatedly.

AmericanTheatre.org  Campaign Rates

Position
(Run-of-site)
Specs
(pixels w x h) 
1-Month
Campaign
2-Month
Campaign
4-Month
Campaign
Leaderboard (Top)*
1000 x 140
$ 1,500
$ 2,400
$ 1,200 / month
$ 4,000
$ 1,000 / month
Skyscraper
230 x 600
$ 1,200
$ 1,900
$ 950 / month
$ 3,200
$ 800 / month
Pillow
230 x 250
$ 1,000
$ 1,600
$ 800 / month
$ 3,000
$ 750 / month
Billboard (Bottom)
1000 x 300
$ 1,000
$ 1,600
$ 800 / month
$ 3,000
$ 750 / month

In choosing the 2-Month or 4-Month Campaigns, ads do not have to run consecutively, providing added flexibility to your brand exposure!
TCG Member Theatres & Affiliates receive a 20% discount

*Leaderboard premium solo ad @ $3,000 (30 day run)
Solo ad position @ additional $250 (per 30 day run)

Art & url link due 1 week prior to flight start
Specs: Static jpg or 2-frame animated gif
72 dpi, RGB


AT Weekly  Campaign Rates

Position
Specs
(pixel w x h) 
2-Week
Campaign
4-Week
Campaign
6-Week
Campaign
Header
600  x 165
$ 700
 $ 1,200
 $ 1,700
Inline
560 x 100
 $ 600
 $ 900
$ 1,200
Footer
600 x 165
 $ 500
 $ 700
 $ 900

TCG Member Theatres & Affiliates receive a 20% discount

Art & url link due Friday before Wednesday flight date
Specs: Static jpg
72 dpi, RGB


TCG Advertising Department
EMAIL: ads@tcg.org
PHONE: 212.609.5900 ext. 380

Click here for our online editorial features.

For information on display advertising in AMERICAN THEATRE magazine,
visit: www.tcg.org/Advertise/AT

ADV – Billboard