AmericanTheatre.org is the online home of AMERICAN THEATRE magazine
and delivers exclusive online-only content in addition to stories found in print,
providing the perfect platform to reach members of the professional national
and international theatre community.

OUR AUDIENCE IS YOUR AUDIENCE
Online exclusives and feature stories are shared via social media.
Digital marketing campaigns on AmericanTheatre.org greatly increase
your brand’s reach to a greater engaged theatre audience at large:
     •   Over 1.7 million total page views (1.5 million unique) annually
     •   45% of online audience are desktop users; 54.2% via mobile or tablet
     •   42.6% are between 25 and 44; 38.7% are 45+

Supplement your campaign with AT Weekly e-newsletter
With a 48% Open Rate, AT Weekly recaps the week’s top stories
and online exclusives to over 17,000 subscribers every Wednesday.

BRING OUR AUDIENCE TO YOUR BRAND
Multi-month campaigns are a cost-effective way to get your brand
in front of the national theatre community.
     •   2-month campaigns yield over 200K total impressions
     •   Solo Premium add-ons maximize your visibility with top placement.

Combined digital advertising on AmericanTheatre.org and AT Weekly
ensure that our audience sees your brand repeatedly.

AmericanTheatre.org  Campaign Rates

Position (Run-of-site)	Specs (pixels w x h)	1-Month Campaign	2-Month Campaign	4-Month Campaign
Leaderboard (Top)*	1000 x 140	$ 1,500	$ 2,400 $ 1,200 / month	$ 4,000 $ 1,000 / month
Skyscraper	230 x 600	$ 1,200	$ 1,900 $ 950 / month	$ 3,200 $ 800 / month
Pillow	230 x 250	$ 1,000	$ 1,600 $ 800 / month	$ 3,000 $ 750 / month
Billboard (Bottom)	1000 x 300	$ 1,000	$ 1,600 $ 800 / month	$ 3,000 $ 750 / month

Ads do not have to run consecutively.
TCG Member Theatres & Affiliates receive a 20% discount

*Leaderboard premium solo ad @ $4,500 (30 day run)
Solo ad position @ additional $250 (per 30 day run)

Art & url link due 1 week prior to flight start
Specs: Static jpg or 2-frame animated gif
72 dpi, RGB

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AT Weekly  Campaign Rates

Position	Specs (pixel w x h)	2-Week Campaign	4-Week Campaign	6-Week Campaign
Header	600 x 165	$ 800	$ 1,400	$ 2,000
Inline # 1 Inline # 2	600 x 100	$700 $650	$1,200 $1,100	$ 1,600 $ 1,450
Footer	600 x 165	$ 600	$1,000	$ 1,300

TCG Member Theatres & Affiliates receive a 20% discount

Art & url link due Friday before Wednesday flight date
Specs: Static jpg
72 dpi, RGB

TCG Advertising Department
EMAIL: ads@tcg.org
PHONE: 212.609.5900 ext. 380