All Stories About Subscription

New Work or Old Subscribers? It’s a False Choice

A nonprofit consultant makes an evidence-based case for spinning off mission-driven new work from theatres’ board-supported mainstage programming.

Ubuntu Theater Project gambled on a name-your-price subscription model—and it worked.

This epic ‘gay fantasia’ emerged from the recession-wracked regional theatre of the early 1990s, but the field may be even more risk-averse now.

The theatre subscription model may seem creaky, but maybe all its needs is an upgrade—a monthly, recurring upgrade.