As an ambitious research assistant in 1975, Arlene created the ad campaign that transformed yogurt from a strange foreign laxative into a lucrative American phenomenon. It would be a success story for the ages—it would—if only her dead dad could stay on script.
How to Conquer America: A Mostly True History of Yogurt
As an ambitious research assistant in 1975, Arlene created the ad campaign that transformed yogurt from a strange foreign laxative into a lucrative American phenomenon. It would be a success story for the ages—it would—if only her dead dad could stay on script. Support American Theatre: a just and thriving theatre ecology begins with information for all. Please join us in this mission by joining TCG, which entitles you to copies of our quarterly print magazine and helps support a long legacy of quality nonprofit…
