NEW YORK CITY: Theatre Communications Group (TCG) has anamed Joyce Friedmann the new chief development officer. Friedmann comes to TCG after serving as the major gift officer at the Pace School of Performing Arts, where she raised critical funds for scholarships, artists-in-residence programs, travel abroad programs, curriculum development, and the school’s endowment.
“Joyce brings a breadth of experience to TCG, having worked with a diverse array of for-profit and not-for-profit organizations in academia, government, arts and culture, and more,” said Teresa Eyring, TCG executive director in a statement. “In addition, she has deep, long-term relationships with artists and our member theatres around the country, empowering us to make better connections and garner greater resources to achieve our vision of a better world for theatre, and a better world because of theatre.”
Prior to her work at the Pace School of Performing Arts, Friedmann was the founder and principal of Friedmann & Associates, a diverse, full-service agency serving arts and culture clients, government agencies, academic institutions, and not-for-profit organizations. The agency specialized in fundraising, communications, marketing, education, and outreach. Some of her clients included the Tony Award and Pulitzer Prize-winning Clybourne Park, The Drama League, Café Carlyle’s famed cabaret, Season of Cambodia Festival, The Public Theater, East Harlem Tutorial Program, Friends of Island Academy, Sullivan & Cromwell’s Pipeline Crisis/Winning Strategies, among many others. She served as the director of press, publications, and advertising for Yale Repertory Theatre at the Yale School of Drama, where she also lectured. She was the associate press and advertising director at Center Theatre Group for the Ahmanson and Doolittle theatres. She serves on the Drama League Awards nominating committee, and is a member of The Broadway League, the Association of Theatrical Press Agents and Managers (ATPAM), Governance Matters, and Women in Development.
“I have long admired the work of TCG, which has served as a model of excellence for me since I began my career in theatre in 1987 at Center Theatre Group in Los Angeles,” said Friedmann in a statement. “I am thrilled to work with the generous staff, benefactors, board, National Council for the American Theatre, Society for the American Theatre, and all TCG members to strengthen, nurture, and promote the professional not-for-profit theatre in this country and around the world.”
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