ADV – Leaderboard

Live Events Industry Plans Red Alert Day of Action

The #WeMakeEvents movement supports an extension of the RESTART Act and the Pandemic Unemployment Assistance.

NATIONWIDE: #WeMakeEvents has announced a call to action to support an extension of the RESTART Act, which offers economic relief to the live events industry. On Sept. 1, from 9p.m.-12a.m. ET, more than 1,500 performance venues across North America will be lit in red.

The Red Alert Day of Action aims to raise public awareness about the financial plight of the live events industry and the estimated 12 million people who are currently unemployed because of the pandemic. The event, which will take places in cities from Miami to Vancouver, comes after a Red Alert Day Of Action in the United Kingdom on Aug. 11.

“This is an important cause that, if not acted upon immediately, could result in the complete collapse of our industry and the workers who make it possible,” said Brad Nelms, director of #WeMakeEvents North America, in a statement. “The results from the UK efforts were outstanding. We’re hoping that we can generate at least double the participation to demonstrate how much impact this shutdown has had and will continue to have. PLEASE share this message far and wide, and join in by lighting your house red and posting it on social media. This is our opportunity to show the world the scale of what it really takes to make events possible.”

In addition, the #WeMakeEvents movement supports ExtendPUA.org in their efforts to continue the Pandemic Unemployment Act to provide relief to those without work due to COVID-19.

A just and thriving theatre ecology begins with information for all. If you are able, please join us in this mission by making a donation. As we reckon with the impact of COVID-19, the theatre field needs committed and nuanced journalism. Free and unlimited access to AmericanTheatre.org is one way that we and our publisher, Theatre Communications Group, are eliminating barriers to crucial resources during this crisis. When you support American Theatre and TCG, you support these emergency resources and our long legacy of quality nonprofit arts journalism. Click here to make your fully tax-deductible donation today!

ADV – Billboard