NEW YORK CITY: In a move calculated to capture the coveted millennial audience, known for both its avid theatregoing and its tweeting, often at the same time, American Theatre editors today announced the launch of a Twitter-only edition of the magazine. Each month, readers—that is, followers—of a dedicated Twitter feed, @AmericanTheatwitter, will receive a series of curated tweets designed to deliver the kind of incisive reporting and aesthetic analysis magazine readers have come to expect, only in boiled-down bursts and blasts.
“Very few plays have more than half a dozen characters, especially these days,” said Malvolio Perritt, the magazine’s interactive services concierge. “So why do we need more than 140 characters to write about them?”
The all-Twitter edition is not designed to replace the magazine, either in its print or online form. Indeed, editors plan to offer exclusive content to the Twitter edition, including #addawordtoashakespearesoliloquytomakeitsexy, as well as a branded series of random thoughts about the state of the art by roving theatre pundit Jasper Howard.
Snapchat, Foursquare and MySpace editions are also in the works, Perritt said.
Support American Theatre: a just and thriving theatre ecology begins with information for all. Please join us in this mission by making a donation to our publisher, Theatre Communications Group. When you support American Theatre magazine and TCG, you support a long legacy of quality nonprofit arts journalism. Click here to make your fully tax-deductible donation today!