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TCG Announces Inaugural Audience (R)Evolution Cohort Grant Recipients

More than $1.18 million was awarded to nonprofit organizations to support audience building projects.

NEW YORK CITY: Theatre Communications Group (TCG) has announced the inaugural recipients of its Audience (R)Evolution Cohort Grants, which are awarded to teams of three or more not-for-profit organizations to design and implement audience-engagement and community-development strategies. More than $1.18 million will be awarded to 9 projects representing 32 partnering organizations, in the amounts of $25,000, $75,000, and $200,000. TCG will also provide additional general operating support equivalent to 30 percent. of each award.

“The Audience (R)Evolution research, convenings, and grant-making we’ve conducted thus far have revealed theatres testing innovative audience-engagement and community-development strategies,” said executive director Teresa Eyring in a statement. “These Cohort Grants provide some of the most daring and successful models the opportunity to scale through the transformative potential of collective action.”

“In a time when arts audiences are reported to be diminishing, a holistic approach to researching, supporting, disseminating, and scaling the best audience engagement practices is essential,” said Kevin Bitterman, associate director of artistic and international programs, TCG. “The second round of Audience  R)Evolution includes in­-depth case studies, an online resource hub, and the recent publication of Audience (R)Evolution: Dispatches from the Field, a book of diverse essays written by 48 visionary theatre practitioners and cultural leaders. ”

The recipients are listed below with a brief description of each project.

Audience (R)Evolution is funded by the Doris Duke Charitable Foundation to study, promote, and support successful audience-engagement and community-development strategies for the U.S. not-for-profit theatre field.

“Audience engagement is an essential component of the cultural ecology that sustains the lives of artists” said the foundation’s program director Maurine Knighton in a statement. “Theatres must have a sophisticated understanding of who and where its audiences are and how they want to engage. We are honored to support TCG’s efforts to extend the dynamism, excitement, and participation theatergoers have come to expect.”

Audience (R)evolution is a multiyear program aimed at the study, promotion, and support of successful audience-engagement and community-development strategies for the U.S. not-for-profit theatre field. The initiative encompasses four phases: research and assessment, convenings, grantmaking, and widespread dissemination of lessons learned and effect audience-engagement models..

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