Are the Ticket Prices Too Damn High?
Box office isn’t the main revenue source for most nonprofit theatres, nor is pricing the biggest barrier for most patrons—but both sides of this exchange could benefit from more transparency.
Support American Theatre! A just and thriving theatre ecology begins with information for all. Please join us in this mission by joining TCG, which entitles you to copies of our quarterly print magazine and helps support a long legacy of quality nonprofit arts journalism.
Box office isn’t the main revenue source for most nonprofit theatres, nor is pricing the biggest barrier for most patrons—but both sides of this exchange could benefit from more transparency.
Known for her lively, no-gimmick stagings of Shakespeare with Theatre for a New Audience, the director is branching out with ‘Des Moines.’