Building audiences in two far-flung cities, as Alaska’s biggest theatre has done, is one way to help ensure a theatre’s economic sustainability.
Can the New Play Exchange bring transparency and efficiency to the play-submission process? That’s the idea, and soon it will be a reality.
How one small London theatre has rallied the big ones to recognize and address the gender gap on U.K. stages.
Some theatres are finding ways to coach audiences into the world of the play before the curtain ever goes up.
The Writer’s Army creates low-cost, distraction-free writing spaces, coffee included (but snacks extra). Could this model catch on?
Many new-play programs pay for plays get written and developed. How about one that sets aside money for future productions?
Eliza Bent on Theatre Offensive’s relevance makeover.
Clubbed Thumb in New York City uses “social captains” to get targeted audiences to come to shows.
In Seattle, TeenTix has worked out a simple and efficient strategy to turn teens into active patrons of the arts.
How Kansas City Actors Theatre uses a collective ethos to keep its actors and audiences happy