Are the Ticket Prices Too Damn High?
Box office isn’t the main revenue source for most nonprofit theatres, nor is pricing the biggest barrier for most patrons—but both sides of this exchange could benefit from more transparency.
Box office isn’t the main revenue source for most nonprofit theatres, nor is pricing the biggest barrier for most patrons—but both sides of this exchange could benefit from more transparency.
Note from editor Jim O’Quinn for the February 2014 issue.
Daniel Sack sits down with Michael Donald Edwards and discusses how Americans are doing in the theatre.