First the Album, Then the Show
Without the brand name of well-known IP, Broadway musicals are increasingly finding that releasing albums early is a route to the stage, and to fans’ hearts.
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Without the brand name of well-known IP, Broadway musicals are increasingly finding that releasing albums early is a route to the stage, and to fans’ hearts.
With ‘Hamilton’ and ‘Dear Evan Hansen’ at its back, the American musical is thriving like never before.