Subscriptions Are Dead, Long Live Subscriptions!
Theatres are taking a hard look at a well-worn patron model, and coming to different conclusions about its usefulness.
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Theatres are taking a hard look at a well-worn patron model, and coming to different conclusions about its usefulness.
Box office isn’t the main revenue source for most nonprofit theatres, nor is pricing the biggest barrier for most patrons—but both sides of this exchange could benefit from more transparency.
3 years after shutdown, despite some encouraging signs, most U.S. theatres are struggling to get audiences to commit.