Theatregoers’ Willingness to Return Is Trending Down, Data Show
Studies, including one from Shugoll Research on D.C.-area theatregoers, see a decline from already low numbers, with the comfort zone stretching to spring 2021.
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Most Theatregoers Won’t Come Back Immediately, Studies Show
Data from Shugoll and IMPACTS research confirm a profound reluctance to return to live performances in enclosed spaces.
