D.C. Theatregoers Still Hesitant to Return in 2021
Amid theatres’ fall reopenings, a new survey shows lingering reluctance to attend shows without socially distanced seating or a vaccination requirement.
All Stories About Shugoll Research
D.C. Theatregoers Say They’re Ready to Return—in December
As theatres eye fall reopenings, a new study shows reluctance to return to normal, while also noting online viewing patterns and support for anti-racist efforts.
Theatregoers’ Willingness to Return Is Trending Down, Data Show
Studies, including one from Shugoll Research on D.C.-area theatregoers, see a decline from already low numbers, with the comfort zone stretching to spring 2021.
Most Theatregoers Won’t Come Back Immediately, Studies Show
Data from Shugoll and IMPACTS research confirm a profound reluctance to return to live performances in enclosed spaces.
Survey Shows Audiences’ Reluctance to Return to the Theatre
Half of D.C. theatregoers surveyed by Shugoll Research say health concerns would keep them away for a while, even after theatres reopen.
