If You Rebuild It, Will They Return?
3 years after shutdown, despite some encouraging signs, most U.S. theatres are struggling to get audiences to commit.
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3 years after shutdown, despite some encouraging signs, most U.S. theatres are struggling to get audiences to commit.
A new study from SMU DataArts found the metrics of success for smaller, community-oriented theatres to be both similar and different from their larger peers.