The upside of data mining for theatres: the opportunity to do marketing with demonstrable ROI.
TCG’s industry report shows that, with the worst of the recession behind them, U.S. theatre leaders must plan for an unpredictable future.
Theatres are deftly negotiating the bumps and curves of an economy in flux. Theatre Facts 2011 tracks their progress.
Anticipating hard times, the field is buttressed by strong numbers.
The forecast is neither foul nor fair—and theatres are planning accordingly.
A continued recovery harbors some worrisome omens.
As-yet-untried strategies may be the key to maintaining artistic gains—even in the face of cutbacks and audience uncertainty
Theatres respond to uncertain weather with bright new ideas
As they cope with a troubled economy, theatres position themselves for the future
TCG’s Theatre Facts 2001 tracks the field’s course through troubled waters