TCG’s latest report reflects a theatre field intent on examining its business practices and values.
The latest installment of TCG’s annual industry report finds companies adapting to a changing world and connecting with their communities.
TCG’s 2014 industry report finds theatres in better health since the recession from playing it smart and building support.
Theatre Facts 2013 shows companies are taking smart steps to regain their economic footing after the Great Recession.
It’s not a one-deal-fits-all world anymore, either for theatregoers or theatres.
You’ve raised money to build and staff your theatre—but without cash reserves, you’re just one disaster away from, well, disaster.
The upside of data mining for theatres: the opportunity to do marketing with demonstrable ROI.
TCG’s industry report shows that, with the worst of the recession behind them, U.S. theatre leaders must plan for an unpredictable future.
Anticipating hard times, the field is buttressed by strong numbers.
The forecast is neither foul nor fair—and theatres are planning accordingly.