Are the Ticket Prices Too Damn High?
Box office isn’t the main revenue source for most nonprofit theatres, nor is pricing the biggest barrier for most patrons—but both sides of this exchange could benefit from more transparency.
All Stories About ticketing
Crucial Connections: Theatre Facts 2018
The latest edition of TCG’s annual industry report finds theatres focusing on relationships.
A Pay-As-You-Can Season
Ubuntu Theater Project gambled on a name-your-price subscription model—and it worked.
Broadway Ballyhoo
The Main Stem is seeing a surge of new shows, but is it good for business?
