Amid theatres’ fall reopenings, a new survey shows lingering reluctance to attend shows without socially distanced seating or a vaccination requirement.
We asked dozens of theatre folks about an alternately disorienting and clarifying 12 months of closure.
Compared to TRG Arts’ last study, U.S. companies are pushing back plans by an average of almost 4 more months.
Other AudienceView findings: Many theatregoers would pay higher prices to offset lower capacity, though most aren’t ready to go back till June at the earliest.
A survey of U.S. theatres finds them almost evenly divided on the prospects for closure or survival in 2021.