Remove Box-Office Barriers
Theatres don’t need fancy tech to manage box office and customer data, but they do need a system.
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Theatres don’t need fancy tech to manage box office and customer data, but they do need a system.
TCG’s latest report reflects a theatre field intent on examining its business practices and values.
The lineup will include three regional premieres and one world premiere musical.
Theatres in New Jersey, Pennsylvania, and Delaware will offer a total of 10-12 sensory-friendly performances in the next 2 years.
The NYC presenting house’s mainstage season will include a world premiere musical and Hershey Felder as Leonard Bernstein.
Maurice Hines taps in tribute, Wyeth paints Nureyev, and Sheryl Crow’s ‘Diner’ musical takes another bow, among other offerings.
As-yet-untried strategies may be the key to maintaining artistic gains—even in the face of cutbacks and audience uncertainty