All Stories About Subscriptions

If Subscriptions Are Dying, Are We the Ones Killing Them?

Declining full season subscriptions look like a shift in what patrons want. Look closer, and it’s usually a shift in what we’ve been selling them.

Theatre audiences and their preferences are changing—are theatres ready to change with them? A Wallace study looks at evolving strategies.

Theatres are taking a hard look at a well-worn patron model, and coming to different conclusions about its usefulness.

Theatre Facts dissent, a defense of the subscription model, and more.