Is the Ticket Price Right?
Ticket pricing equilibrium is an ever-elusive puzzle for theatre managers. How do you find the sweet spot?
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Ticket pricing equilibrium is an ever-elusive puzzle for theatre managers. How do you find the sweet spot?
Playwrights and artistic directors share more fears, hopes, challenges, plans, and self-examination in response to the election of Donald Trump.
Expanded empathy and sharper edges, new voices and new audiences, are on the agenda for the nation’s playwrights and artistic directors.
We started as a lab in the 1980s. Now we run a multi-theatre center dedicated to reflecting L.A.’s diversity.
We must respond to this moment of division and despair by telling urgent stories, finding new voices, and fighting for our values.
A handy guide to fielding those perennial pesky queries.
From ‘Cherry Orchard’ on Broadway to ‘Cymbeline’ in London, period transplants have varied success.
Two seasoned Foote performers reflect on his 1992 play, ‘The Roads to Home,’ now in a Primary Stages revival.
Whatever contribution I’ve made to the theatre repertoire has been because I took risks on great material and got backers to trust me with it.
The theatre subscription model may seem creaky, but maybe all its needs is an upgrade—a monthly, recurring upgrade.